Today, marketing and advertising are terms that are often used interchangeably. This may not bother you if you are not a professional in those industries. However, if you log in long hours perfecting one of these jobs, it may irk you every so often. The same can be said for the field of public relations. For the common man, PR may be one more way to market and advertise products and services. PR professionals, though, know there is more to the job.
If you are in need of PR services, but do not know where to start, RapidFirePR.com is one starting point. In the meantime, here are three facts about public relations.
The focus of the public relations field is the management of the flow of information. When a company is trying to relay a message to its target audience, or it is trying to rectify false information that is being spread about its brand, PR professionals are the ones who step into the fray. They procure outlets, channels and individuals who will act as partners in the dissemination of a particular message. From traditional media like newspapers and television to modern techniques that include influencers, bloggers and YouTubers, PR pros are usually well-connected and savvy.
The traditional tools public relations professionals use to disseminate information includes press packs and releases. Submitting reviews based on industry have also been used for many years. Packs and releases are still in demand because they help journalists write fact-based stories. Reviews are often sought because potential customers want to know what others are saying about the product or service they may purchase. Statistics show that consumers do conduct research before committing their dollars to a new book, album or movie, and reviews are one way to control the message.
Social media and blogs have become two new tools that PR professionals utilize. The direct link to a target audience helps clients receive the attention that makes them feel valued.
Some public relations firms are equipped to go beyond their traditional role. Since they are creating and spreading messages for their clients, their intimate knowledge about a company helps them brand and develop talent as well. This helps them deliver a complete package of services.
Public relations focus on the spread of information through a set of tools, and sometimes more, like the development of talent.